iSoftBet set for Czech expansion with major Sazka deal
State lottery to integrate provider’s powerful GAP solution via NeoGames platform – first deal in regulated Czech Republic. Sazka, the largest state lottery in the Czech Republic, will power its next-generation online casino product using iSoftBet’s market-leading content, fully adjusted and compliant with local regulations. The deal will see Sazka’s PGMS platform provider Neogames integrate iSoftBet’s complete suite of games that includes best-performing slot and table titles, giving the Czech market leader access to a diverse and comprehensive portfolio of products that are the best fit for Sazka’s DNA. Products that are subject to this deal have been specifically fine-tuned and customised to cater for Czech players in a rapidly emerging and heavily regulated online environment. iSoftBet’s offering comes complete with supportive admin tools that set the industry benchmark when it comes to innovation. Sazka will be able to take advantage of various advanced marketing and real-time gamification tools as part of the agreement. Games include best performing slots, table and video poker games, all of which have been designed, developed and certified for use in regulated markets, including the Czech Republic. iSoftBet has created some of the best performing games of the last 12 months including popular titles such as Hot Spin and Pearl of the Orient, as well as latest releases The Nutcracker and Jumbo Stampede. Michael Probert, Chief Commercial Officer at iSoftBet, said: “We’re delighted to be partnering with such a well-established, market-leading brand such as Sazka. This marks an extremely exciting time for us and presents a tremendous opportunity to enhance our presence in a new and rapidly growing market. “Our games continue to perform exceptionally well, and we are rapidly gaining market share with both existing and new operators in regulated and newly regulated markets.” Jan Horyna, iGaming Director, Sazka, said: “iSoftBet has an excellent reputation for generating significant revenues for brands via its leading content platform and for producing high-quality games that perform consistently well across regulated markets. We are very excited to be partnering with iSoftBet and look forward for a long and fruitful partnership.” iSoftBet is exhibiting at ICE 2019 at stand number N5-240 in London between 5th and 7th February.